Through the Embassy of the Argentine Republic to Johannesburg, companies from the Province of Córdoba participated in the "Argentine Day" in order to promote national food products in the South African market.

ProCórdoba Agency opened up a call for companies and selected those that matched the profiles requested. As a result, there were seven companies that sent samples of their products:

1. DULCOR SA

2. FABIO BALEST

3. TERRA AGROALIMENTOS SRL - MAKARONA

4. MOLE SRL

5. PELLEGRINO FABRIZIO Y OTROS SH - NUTRIP

6. ALDO ANZIL - SAL DE CAMPO

7. RICCA ALFREDO PEDRO - ValorA

ProCórdoba Agency covered operational and shipping costs as part of its actions to promote the Province's exports.

The event began with an opening ceremony where Argentine products where promoted through samples, brand marketing and food tasting activities. Among the public were entrepreneurs from the delicatessen market, distributors, restaurants, professional magazines, public officers and consumers in general.

Thus contacts were established among participants, who make up the value chain of this products, all the way through the end consumer. The ultimate goal was to show the offer of national products that is available to South African importers and achieve a greater visibility of the Argentine market, thus the importance of exhibiting a wide variety of products from Cordobese firms. On the other hand, some companies could not make it to the event, but a delivery of samples was arranged to bypass their absence.

Attendees expressed their like for our products and requested that their contact information be shared so that Cordobese entrepreneurs can reach them.