• Its objective is to bring together large leading companies and SMEs in the sector in order to optimize productivity and competitiveness.
• The initiative is coordinated by the Córdoba Competitiveness Agency with Fundación Excelencia. ProCórdoba participates as collaborator.

Vice-governor Myrian Prunotto and Minister of Economy and Public Management Guillermo Acosta launched the Córdoba TrACtion program, which aims at harmonizing goals and coordinating the efforts of large companies and small and medium-sized enterprises (SMEs) that participate in the former's value chain.

The expectation is that this will strengthen and improve the competitiveness of Córdoba's industries, both in domestic and international markets.

The project is run by the Córdoba Competitiveness Agency - chaired by Minister Acosta - in partnership with Fundación Excelencia, a business interaction network that brings in expertise and methodology for the development and application of innovative management tools and systems.

ProCórdoba is also involved in its capacity as an export promotion agency.

"The province of Córdoba has a productive development policy that contemplates different resources, productive linkages among them. The TrACtion program involves selecting a number of "tractioning" companies and, through them, supporting SMEs that are part of their value chain, boosting the competitiveness of the private sector. In Martín Llaryora's administration, driving the province's competitiveness means working to improve the quality of life of the people of Córdoba," highlighted Minister Acosta.

In line with this, the Vice-governor said that "launching these programs is of utmost importance for all productive sectors, as is the fact that we can do it working concertedly with the public sector, the private sector and academia."

On the other hand, Daniel Herrero, President of Fundación Excelencia, considered that "it's ever more necessary to focus on the value chain, on the set of small and medium-sized companies that support the country's economic activity. Córdoba's administration is certain Argentina's secret to success lies in strengthening the industrial sector, because being competitive is what will allow us to grow and generate employment."

The launch event took place at the Civic Center and was attended by representatives of institutions such as Córdoba Acelera, the Córdoba Industrial Union, the Córdoba Cluster, the Automotive Cluster, the Argentine Aircraft Factory; the province's electric company, bank and lottery; and business chambers and associations, among others. Also present at the event were executives from renowned firms like IVECO, Cormetal, Dulcor, Silos Mengo, Ascanelli, Egran, Maxion Montich, Wiidem, Voyansi, Pentacom, Industria Lam, Hotel Quórum, B.Health, CMA Consultora, AYI GROUP, Discar, and Capilla del Señor SRL.

Gaining TrACtion
The program hinges on the synergy between large leading companies with their respective value chains, including vendors, supply and/or logistics of small and medium-sized companies.

Leading firms throughout the province serve as catalysts of the program through their active and strategic work on the areas to be developed.

The program has clear objectives, strict deadlines and concrete and measurable results, to be assessed after a four-stage process lasting six months.

Its main purpose is to increase productivity and efficiency, guarantee production quality, and access new markets and business opportunities.

The investment involved is an estimated 180 million pesos, fifty percent of which will be contributed by the provincial administration. The other half will come from the participating businesses. The plan is to work with 10 "tractioning" companies, each of which will engage with 10 SMEs. Thus, 110 firms from Córdoba will be working together to become more productive and competitive.