During the first semester of 2017, ProCórdoba Agency was responsible for the coordination of a Trade Mission which included a Visit to the International Fair of Furniture, “Salone Internazionale del Mobile” at Milan and Barcelona. The purpose was to learn about the designs and trends of the manufactured products, and to establish relationships that could serve as a basis for future trade agreements.

This 56th International Fair of Furniture featured the best companies and professionals in the industry, who brought us up to speed on the latest products and materials. This international event is known as the industry’s benchmark for furniture and design, as it offers the world high-quality innovative products.

The presence of over 2000 speakers confirmed the profound value that the Salone del Mobile has as an international meeting point for professionals and for the thriving of creativity. There were over 340,000 visitors from 165 countries.

Enzo Moriconi, Executive Director of the Chamber of Wood, Furniture and Equipment of Córdoba, who accompanied the delegation of Cordobese businessmen, said,

“The results were extremely positive. The mission was quite groundbreaking, for me. The productive, technological, commercial and creative vision of Salone de Mobile was highly inspiring. This fair demonstrates how an event can cement and develop an industry.”

Furthermore, new bonds were formed with the Embassy and the Professional Association of Architects of Milan, with whom a cooperation agreement will be subscribed. Apart from the exhibition of a wide range of products, there were different activities that provided an international view of the leading trends in the furniture and design market.